Privacy policy

Last updated: May 22, 2025

This Privacy Policy describes how Wake Loop (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit the Site, use our services, make a purchase from wakeloop.com (the “Site”), or otherwise communicate with us about the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, site visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, adjust the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on your interactions with our Site and use of our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal information we collect.

Information You Provide Directly
Information you provide directly through our Services may include:

• Contact information, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other details used for account security.
• Customer support information, including the content of communications you have with us, such as messages sent via the Services.

For some features of the Services, you may be required to provide certain information directly. You may choose not to provide this information, but if you do, some features may not be available to you.

Information We Collect Automatically
We may automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) for this purpose. Usage Data may include information about how you access and use the Site and your account, including device information, browser information, network connection details, your IP address, and other technical information about your interaction with the Services.

Information from Third Parties
We may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, like Shopify.
• Our payment processors, who collect payment data (e.g., bank account, credit or debit card information, billing address) to process payments, fulfill orders, and provide services requested by you under our contract.
• When you interact with our Site, emails, Services, or advertisements, we or third parties may automatically collect information using tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information obtained from third parties is handled according to this Privacy Policy. Also refer to the section “Third-Party Websites and Links” below.

How We Use Your Personal Information

• Product and Service Delivery: We use your personal data to fulfill our contractual obligations to you, including processing payments, fulfilling orders, sending account and transaction notifications, managing your account, arranging shipping, handling returns and exchanges, and providing related services. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you might use. Shopify processes your data as described in its Privacy Policy.
• Marketing and Advertising: We may use your personal data for marketing and promotional purposes, such as sending marketing communications via email, SMS, or mail, and showing advertisements for our products or services. This may include personalizing ads on our Site or third-party websites. If you are a resident of the EEA, the legal basis for this processing is our legitimate interest in marketing our products (Art. 6(1)(f) GDPR).
• Security and Fraud Prevention: We use your data to detect, investigate, or act on fraudulent or illegal activity. If you use our Services and register an account, you are responsible for keeping your login credentials secure. If you suspect your account has been compromised, contact us immediately. If you are in the EEA, our legal basis is our legitimate interest in keeping our Site secure (Art. 6(1)(f) GDPR).
• Communication and Service Improvement: We use your information to provide customer support and improve our Services. This is in our legitimate interest to communicate with you and maintain our relationship (Art. 6(1)(f) GDPR).

Cookies
Like many websites, we use cookies on our Site. You can find specific details about cookies we use with Shopify at: https://www.shopify.com/legal/cookies. We use cookies to support and improve our Site and Services, perform analytics, and understand user interactions (in our legitimate interest to manage and optimize the Services). We may also allow third parties to use cookies for advertising and analytics on our Site and others.

Most browsers accept cookies by default, but you can change your settings to block or delete them. Note that blocking cookies may negatively affect your experience and prevent certain features from working properly.

How We Disclose Personal Information
We may disclose your personal information in certain circumstances for contract performance, legitimate purposes, or other reasons as outlined in this Privacy Policy. These may include:

• With vendors or service providers who perform services on our behalf (e.g., IT services, payment processing, analytics, fulfillment, shipping).
• With business and marketing partners to provide services and show you ads. These partners use your information in accordance with their own privacy policies.
• With your consent, such as when you authorize integrations or third-party services.
• Within our corporate group, in our legitimate interest to operate our business.
• In business transactions, such as mergers or bankruptcies.
• To comply with legal obligations, enforce service terms, or protect our rights and the rights of users.

We disclose the following categories of personal information:

We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.

Third-Party Websites and Links
Our Site may link to third-party websites or platforms. If you follow links to sites not operated by us, please review their privacy and security policies. We are not responsible for the content or privacy practices of third-party sites. Information you share publicly or on third-party platforms may be visible to others and used by us or others without restriction.

Children’s Data
The Services are not intended for children. We do not knowingly collect personal data from children. If you're a parent or guardian and believe your child has provided us with personal data, contact us to request deletion.

As of the effective date, we do not knowingly “sell” or “share” personal data of individuals under 16, as defined by applicable law.

Data Security and Retention
No security measure is perfect. We cannot guarantee “perfect security.” Data sent to us may not be secure in transit. Avoid sharing sensitive information via insecure channels.

How long we retain your data depends on various factors, including whether we need it to maintain your account, provide the Services, meet legal obligations, resolve disputes, or fulfill other agreements.

Your Rights
Depending on your location, you may have the following rights:

• Right to access/know what personal data we hold.
• Right to delete your personal data.
• Right to correct inaccurate personal data.
• Right to data portability (in limited cases).
• Right to opt out of sale/sharing/targeted ads.
• Right to limit processing of your data.
• Right to withdraw consent, where applicable.
• Right to appeal a denied request.

You can manage communication preferences by opting out via links in our promotional emails. You may still receive non-promotional messages (e.g., order confirmations).

To exercise these rights, use our Site or contact us as shown below. We may need to verify your identity. You may designate an authorized agent, subject to proof of authority and identity verification.

Complaints
If you have complaints, contact us. If unsatisfied, you may appeal or contact your local data protection authority. A list of supervisory authorities in the EEA is available online.

International Users
We may transfer, store, and process your personal data outside your country of residence. If data is transferred outside of Europe, we rely on recognized transfer mechanisms, such as Standard Contractual Clauses, unless the destination country has been deemed to provide adequate protection.

Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us by email at info@wakeloop.com.

Under applicable data protection law, and unless otherwise stated, we are the data controller responsible for your personal data.